London, United Kingdom

Things to do in London

Free museums, paid views, endless theatre

London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing.

Ranked activities
125
In the 90+ Club
1
Best time to visit
May to September for long evenings, December for the Christmas markets.

Culture & History in London

101 ranked culture & history experiences. Museums, landmarks and stories behind the streets.

Planning questions about London

What is the highest-ranked activity in London?
London Small Group Tour of Historical Pubs, with an Outty Ranking of 93.
When should I visit London?
May to September for long evenings, December for the Christmas markets.
Can I book something for today?
123 of the 125 experiences we rank in London currently show same-day availability.